Developing your connection and relationship with your customers is a must in any kind of business venture. When doing so, you must be bold, proactive, and motivated. You can’t just wait for them to come to you, right? Go where they are, so to speak. However, this doesn’t mean you have to make a door-to-door setup. No worries though. You can do the next best thing to that. And that’s where SMS marketing comes in.

Obviously, people are very attached to their cellphones and other mobile devices. With text messages, you can directly go to the source, so to speak. Done properly and effectively, text messaging or SMS marketing can be very successful in communicating with prospective customers. The following info would provide some suggestions on how to have an effective SMS marketing for your business.

The very first rule in SMS marketing is to get permission from customers so they can receive future texts from you. Opt-in option is very important and, in most countries, it’s required to get such consent first. Also, in the first place, with an opt-in option, you are more assured that your intended text receivers are relevant. They are the ones who are truly interested in your products and/or services. So, no waste of resources, right?

Another important aspect of SMS marketing is perfect timing. Or, at least, making sure that you send your messages at the most relevant time. Since text messages get opened almost as soon as you send them, SMS marketing is ideal for urgent information. For instance, if you’re going to put some products on sale in a few hours, sending text messages to your prospective customers would be perfect. They will learn about your sale as soon as possible so they can respond quickly, too. Also, when it comes to proper timing, avoid disturbing people at odd times when you know they cannot read your messages anyway. Be more aware of this so you don’t irritate people instead of getting their assent.

Lastly, don’t forget to put your company name within the text. Sometimes, this is forgotten due to the usage of short-code. Wouldn’t it be such a waste of resources if your prospects don’t have any idea who they’re suppose to go to?

SMS marketing is only a part of the more diverse digital marketing strategy. You can avail the services of service providers such as Textedly to help you learn and apply the best ways to use SMS marketing.